Live+7
Live+7 is a TV ratings measurement that shows how many people watch a program within seven days after it first airs on television. This includes people who record shows on DVR or watch them through on-demand services. When someone in entertainment mentions "Live+7" numbers, they're talking about the total viewership combining both the original live broadcast and a week's worth of delayed viewing. This is important because modern viewers often don't watch shows when they first air. Other related terms include "Live+3" (three days of viewing) and "Live+SD" (same day viewing).
Examples in Resumes
Analyzed Live+7 ratings to determine show performance and renewal potential
Increased Live+7 viewership by 25% through strategic marketing campaigns
Prepared weekly Live+7 ratings reports for network executives
Tracked L+7 performance metrics across multiple series
Typical job title: "Ratings Analysts"
Also try searching for:
Where to Find Ratings Analysts
Industry Organizations
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How do you use Live+7 data to make programming decisions?
Expected Answer: Should explain how to analyze viewing patterns, compare shows' performance across different time slots, and make recommendations about renewals or cancellations based on both live and delayed viewing numbers.
Q: How has streaming affected Live+7 measurements?
Expected Answer: Should discuss how streaming services have changed viewing habits, the importance of digital measurement, and how ratings analysis has evolved to include multiple platforms.
Mid Level Questions
Q: What's the difference between Live+SD, Live+3, and Live+7?
Expected Answer: Should explain that Live+SD includes same-day viewing, Live+3 covers three days of delayed viewing, and Live+7 includes a full week, and when each metric is most useful.
Q: How do you present Live+7 data to non-research executives?
Expected Answer: Should demonstrate ability to simplify complex ratings data into clear insights and recommendations that business executives can understand and act upon.
Junior Level Questions
Q: What basic metrics are included in Live+7 ratings?
Expected Answer: Should know that Live+7 includes original broadcast viewers plus DVR and on-demand viewing over seven days, and understand basic demographics and household ratings.
Q: How do you track Live+7 performance week over week?
Expected Answer: Should be able to explain basic tracking methods, common reporting formats, and how to spot trends in viewing patterns.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of TV ratings metrics
- Data entry and basic report creation
- Knowledge of broadcasting terminology
- Understanding of viewing patterns
Mid (2-5 years)
- Advanced ratings analysis
- Report creation and presentation
- Competitive analysis
- Understanding of advertising impacts
Senior (5+ years)
- Strategic programming recommendations
- Advanced audience analytics
- Cross-platform measurement
- Industry trend analysis
Red Flags to Watch For
- Unable to explain basic ratings terminology
- Lack of experience with ratings databases
- No understanding of viewing patterns
- Poor data analysis skills
- Unable to translate data into business insights
Related Terms
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