Liner
A Liner is a short, pre-recorded announcement or message used in radio broadcasting to identify the station, introduce segments, or transition between programs. Think of it as a radio station's signature sound bite or audio branding. These can include station identification, time checks, weather updates, or promotional messages. The term comes from these messages being "lined up" in the broadcast schedule. When you hear "You're listening to Cool FM, your best music station" - that's a liner. Radio stations use liners to maintain a consistent sound and help listeners instantly recognize the station.
Examples in Resumes
Produced and voiced over 100 Liner spots for drive-time programming
Created engaging Liners and station identifications that increased brand recognition
Managed daily Liner rotation and scheduling for multiple radio formats
Typical job title: "Radio Production Specialists"
Also try searching for:
Where to Find Radio Production Specialists
Industry Organizations
Job Boards
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How do you manage a station's overall sound identity through liner production?
Expected Answer: A senior producer should explain their experience in creating a cohesive station sound, managing voice talent, scheduling liners effectively, and adapting content for different dayparts and audiences.
Q: How do you handle the production workflow for multiple radio stations or formats?
Expected Answer: Should discuss experience managing multiple projects, prioritizing deadlines, organizing audio assets, and maintaining consistent quality across different station formats.
Mid Level Questions
Q: What's your process for creating effective station liners?
Expected Answer: Should explain the steps from writing scripts to final production, including selecting music beds, working with voice talent, and ensuring consistent station branding.
Q: How do you ensure liners stay fresh and engaging?
Expected Answer: Should discuss rotation strategies, seasonal updates, monitoring audience feedback, and maintaining variety while keeping consistent branding.
Junior Level Questions
Q: What basic elements make up a good station liner?
Expected Answer: Should mention clear messaging, appropriate length, proper station identification, and how music beds and sound effects support the message.
Q: How do you organize and maintain a liner library?
Expected Answer: Should explain basic file organization, naming conventions, and rotation schedules for different types of liners.
Experience Level Indicators
Junior (0-2 years)
- Basic audio editing
- Understanding of radio formats
- File management and organization
- Basic script writing
Mid (2-5 years)
- Advanced audio production
- Voice-over direction
- Project management
- Creative writing for radio
Senior (5+ years)
- Station branding strategy
- Team management
- Multi-station coordination
- Advanced production workflow design
Red Flags to Watch For
- No understanding of basic radio terminology
- Lack of audio production experience
- Poor writing and communication skills
- No knowledge of broadcast regulations and requirements
Related Terms
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