Feed Drop

Term from Podcasting industry explained for recruiters

A Feed Drop is a common practice in podcasting where one podcast promotes another podcast by playing a short clip or advertisement within their show. It's like a friendly exchange of promotional content between podcasters. Think of it as podcast cross-promotion, where instead of paying for advertising, podcasters help each other grow their audiences by sharing snippets of each other's content. This practice helps both shows reach new listeners and build connections within the podcasting community.

Examples in Resumes

Coordinated Feed Drop campaigns with 20+ podcasts, increasing listenership by 45%

Managed monthly Feed Drop exchanges with industry-leading podcasts

Created compelling Feed Drops and Cross Promotions for podcast network growth

Typical job title: "Podcast Producers"

Also try searching for:

Podcast Marketing Manager Podcast Producer Audio Producer Podcast Growth Specialist Podcast Operations Manager Digital Audio Producer Content Marketing Manager

Example Interview Questions

Senior Level Questions

Q: How would you develop and manage a large-scale feed drop strategy for a podcast network?

Expected Answer: A strong answer should cover audience matching, tracking success metrics, scheduling systems, maintaining relationships with partner shows, and strategies for scaling these exchanges across multiple shows.

Q: What metrics do you use to measure the success of feed drops?

Expected Answer: Should discuss listener acquisition, audience retention rates, download spikes, promotional code usage if applicable, and methods for tracking cross-show growth.

Mid Level Questions

Q: How do you select appropriate podcast partners for feed drops?

Expected Answer: Should explain audience demographics matching, content alignment, timing considerations, and how to approach potential partners professionally.

Q: What makes an effective feed drop clip?

Expected Answer: Should cover clip length, content selection, call-to-action placement, and how to make the promotion feel natural within the host show.

Junior Level Questions

Q: What is a feed drop and why is it important for podcast growth?

Expected Answer: Should explain the basic concept of cross-promotion between podcasts and how it helps both shows reach new audiences.

Q: How do you organize and schedule feed drops?

Expected Answer: Should demonstrate knowledge of basic scheduling tools, communication with partners, and simple tracking methods.

Experience Level Indicators

Junior (0-2 years)

  • Basic audio editing
  • Communication with podcast partners
  • Simple promotional clip creation
  • Basic scheduling and organization

Mid (2-4 years)

  • Strategic partner selection
  • Audience analysis
  • Performance tracking
  • Relationship building with industry contacts

Senior (4+ years)

  • Network-wide promotion strategy
  • Advanced performance analytics
  • Team management
  • Large-scale partnership coordination

Red Flags to Watch For

  • No understanding of podcast audience demographics
  • Lack of audio editing experience
  • Poor communication skills
  • No knowledge of podcast hosting platforms
  • Unable to explain basic podcast marketing concepts