EDDM
EDDM (Every Door Direct Mail) is a service offered by the United States Postal Service (USPS) that helps businesses send marketing materials to every address in chosen neighborhoods without needing specific mailing addresses. It's like sending a postcard to every house on a street without writing individual addresses. This method is popular among local businesses like restaurants, retail stores, and service providers who want to reach customers in specific areas. Marketing professionals use EDDM as a cost-effective way to target specific neighborhoods or postal routes for their advertising campaigns.
Examples in Resumes
Managed EDDM campaigns reaching 50,000 households monthly
Reduced marketing costs by 30% through implementing Every Door Direct Mail strategies
Coordinated multiple EDDM campaigns for local businesses across 12 postal routes
Typical job title: "EDDM Specialists"
Also try searching for:
Where to Find EDDM Specialists
Professional Networks
Job Boards
Example Interview Questions
Senior Level Questions
Q: How would you plan and execute a multi-region EDDM campaign with different messaging for different neighborhoods?
Expected Answer: A senior specialist should discuss market research, demographic targeting, budget allocation, coordinating with multiple post offices, and tracking response rates across different regions.
Q: What strategies would you use to measure and improve EDDM campaign ROI?
Expected Answer: Should explain tracking methods like unique coupon codes, call tracking numbers, website landing pages, and how to analyze cost per response across different areas and seasons.
Mid Level Questions
Q: What factors do you consider when selecting postal routes for an EDDM campaign?
Expected Answer: Should mention demographic data, income levels, proximity to business location, seasonal factors, and competitive analysis of the target area.
Q: How do you ensure EDDM materials meet USPS requirements?
Expected Answer: Should discuss size specifications, weight limits, bundling requirements, facing slip preparation, and delivery scheduling with local post offices.
Junior Level Questions
Q: What is EDDM and how does it differ from traditional direct mail?
Expected Answer: Should explain that EDDM reaches every address on a route without needing specific addresses, and describe basic benefits like lower costs and simplified processing.
Q: What are the basic size and weight requirements for EDDM pieces?
Expected Answer: Should know standard flat-size mail specifications and basic USPS requirements for EDDM mailings.
Experience Level Indicators
Junior (0-2 years)
- Basic EDDM route selection
- Understanding USPS requirements
- Simple campaign coordination
- Basic response tracking
Mid (2-5 years)
- Multi-route campaign management
- Budget optimization
- Response rate analysis
- Direct mail design coordination
Senior (5+ years)
- Strategic campaign planning
- Multi-region campaign management
- Advanced ROI optimization
- Team leadership and training
Red Flags to Watch For
- No understanding of USPS regulations
- Lack of experience with postal route mapping
- Unable to explain basic campaign metrics
- No knowledge of direct mail design requirements
