Recruiter's Glossary

Examples: Tasting Menu • Pivot Model • Cloud Kitchen

Digital Marketing

Term from Popup Restaurants industry explained for recruiters

Digital Marketing is the practice of promoting restaurants and food businesses online. It includes activities like managing social media accounts, creating engaging online content, and running internet advertisements. For popup restaurants, it's particularly important because they need to quickly build buzz and attract customers to temporary locations. Think of it as modern-day advertising that uses the internet and social media instead of traditional methods like newspaper ads or flyers. This approach helps restaurants reach potential customers where they spend most of their time - on their phones and computers.

Examples in Resumes

Increased restaurant attendance by 150% through Digital Marketing campaigns on Instagram and Facebook

Created successful Digital Marketing strategy for popup restaurant launch, reaching 10,000 local followers

Managed Digital Marketing and social media presence across multiple platforms for seasonal food events

Typical job title: "Digital Marketing Specialists"

Also try searching for:

Social Media Manager Digital Marketing Coordinator Marketing Specialist Content Creator Marketing Manager Digital Brand Manager Food Marketing Specialist

Where to Find Digital Marketing Specialists

Online Communities

Job Boards

Professional Networks

Example Interview Questions

Senior Level Questions

Q: How would you develop a marketing strategy for a new popup restaurant with a limited budget?

Expected Answer: A senior marketer should discuss creating buzz through social media, partnering with local influencers, using targeted ads, and leveraging email marketing. They should mention measuring success through metrics like customer turnout and engagement rates.

Q: How do you handle crisis communication in social media for restaurants?

Expected Answer: Should explain approaches to managing negative reviews, food safety concerns, or service issues, emphasizing quick response times, professional communication, and turning negative situations into positive customer experiences.

Mid Level Questions

Q: What social media platforms work best for popup restaurants and why?

Expected Answer: Should discuss Instagram, Facebook, and TikTok's visual nature for food content, explain how to create engaging posts, and understand timing for maximum engagement with local audiences.

Q: How do you measure the success of a digital marketing campaign for a restaurant?

Expected Answer: Should mention tracking customer visits, online engagement rates, reservation numbers, and social media growth, while connecting these metrics to actual business results.

Junior Level Questions

Q: What types of content work best for promoting restaurants online?

Expected Answer: Should mention food photos, behind-the-scenes content, customer reviews, and special promotions, with basic understanding of how to create engaging posts.

Q: How do you use hashtags effectively for restaurant promotion?

Expected Answer: Should explain basic hashtag strategy, including using local tags, food-related tags, and creating unique tags for the restaurant or special events.