CASA (Current and Savings Account)
CASA (Current and Savings Account) is a key banking term that refers to the basic deposit accounts offered by banks. It combines two types of accounts: current accounts (used mainly by businesses for daily transactions) and savings accounts (used by individuals to save money and earn interest). Banks value CASA deposits because they are a low-cost way to get money they can use for lending. When someone mentions CASA in banking, they're usually talking about managing these accounts or increasing the bank's CASA ratio, which shows how much of the bank's deposits come from these low-cost accounts.
Examples in Resumes
Increased CASA deposits by 25% through successful customer acquisition campaigns
Led team of 10 relationship managers focusing on CASA and term deposit growth
Developed strategies to improve Current and Savings Account (CASA) ratio from 35% to 45%
Typical job title: "CASA Relationship Managers"
Also try searching for:
Where to Find CASA Relationship Managers
Professional Networks
Industry Associations
Example Interview Questions
Senior Level Questions
Q: How would you develop a strategy to improve a bank's CASA ratio?
Expected Answer: A senior candidate should discuss multiple approaches including customer segmentation, product bundling, digital banking initiatives, and relationship-based pricing strategies. They should also mention monitoring competitor offerings and market trends.
Q: What measures would you implement to reduce the cost of CASA acquisition?
Expected Answer: Answer should cover digital account opening, referral programs, workplace banking partnerships, and optimizing the sales process while maintaining compliance and risk management.
Mid Level Questions
Q: How do you identify and target potential high-value CASA customers?
Expected Answer: Should explain customer profiling, analyzing transaction patterns, understanding customer needs, and creating targeted marketing campaigns for different customer segments.
Q: What strategies would you use to prevent CASA account closures?
Expected Answer: Should discuss relationship building, regular customer engagement, addressing service issues promptly, and offering competitive features and benefits.
Junior Level Questions
Q: What are the basic differences between current and savings accounts?
Expected Answer: Should explain that savings accounts are for individuals and earn interest, while current accounts are mainly for businesses with higher transaction limits but usually no interest.
Q: What documents are typically required to open a CASA account?
Expected Answer: Should list basic KYC documents like ID proof, address proof, photographs, and additional requirements for different types of accounts and customer categories.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of banking products
- Customer service skills
- Account opening procedures
- KYC documentation handling
Mid (2-5 years)
- Sales target achievement
- Team coordination
- Customer relationship management
- Cross-selling banking products
Senior (5+ years)
- Branch performance management
- Strategic planning for deposit growth
- Team leadership and development
- Portfolio management and risk assessment
Red Flags to Watch For
- Lack of understanding of basic banking regulations
- Poor knowledge of KYC norms and compliance requirements
- No experience in customer relationship management
- Unable to explain different types of banking products
- No track record of meeting sales targets
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