Recruiter's Glossary

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Campaign

Term from Modeling industry explained for recruiters

A Campaign in the modeling and fashion industry refers to a coordinated promotional effort that typically involves photo shoots, advertisements, or runway shows for a specific brand, product line, or season. Models are hired to be the face of these campaigns, which can range from small local advertisements to major international marketing efforts for fashion houses, beauty brands, or retail companies. When you see this term on a resume, it usually indicates that the model has been featured in planned, professional promotional materials rather than just individual photo shoots.

Examples in Resumes

Featured in Campaign for luxury jewelry brand's spring collection

Lead model for national Campaign with major department store

Shot multiple Ad Campaign and Marketing Campaign projects for beauty brands

Typical job title: "Campaign Models"

Also try searching for:

Commercial Model Fashion Model Print Model Campaign Model Editorial Model Advertising Model

Where to Find Campaign Models

Model Communities

Industry Resources

Professional Networks

Example Interview Questions

Experienced Model Questions

Q: Can you describe your most challenging campaign and how you handled it?

Expected Answer: Look for answers that demonstrate professionalism, problem-solving abilities, and experience with different types of campaigns. They should mention handling long shoot days, adapting to client needs, and maintaining consistency across multiple shots.

Q: How do you prepare for a major campaign shoot?

Expected Answer: Experienced models should discuss physical preparation, reviewing the brief and mood boards, researching the brand, and maintaining a professional appearance. They should also mention practical aspects like getting enough rest and planning transportation.

Mid-Level Model Questions

Q: What types of campaigns have you worked on and which do you prefer?

Expected Answer: Should be able to discuss experience with different campaign types (print, digital, runway) and show understanding of how approaches differ for each type. Look for specific examples from their portfolio.

Q: How do you collaborate with photographers and art directors during a campaign?

Expected Answer: Should demonstrate good communication skills, ability to take direction, and understanding of how to interpret creative briefs and mood boards.

Beginning Model Questions

Q: Do you have any experience working with teams on photo shoots?

Expected Answer: Look for basic understanding of photo shoot processes and ability to work with photographers, makeup artists, and stylists. Even small-scale experience can be valuable.

Q: How comfortable are you with being directed and taking feedback?

Expected Answer: Should show willingness to learn, ability to take constructive criticism, and understanding of the collaborative nature of campaign work.