Commercial
Commercial modeling refers to models who appear in advertisements, product promotions, and marketing materials rather than high fashion. These models help sell products or services to everyday consumers through print ads, TV commercials, websites, and catalogs. Commercial models typically have a more approachable, relatable look compared to editorial or runway models, as they need to connect with average consumers. They can represent a wide range of ages, body types, and looks, depending on the target market of the product being advertised.
Examples in Resumes
Featured in national Commercial campaigns for major retail brands
Worked as a Commercial Model for print and digital advertising
Lead Commercial model for seasonal catalog shoots
Typical job title: "Commercial Models"
Also try searching for:
Where to Find Commercial Models
Online Communities
Job Boards
Professional Networks
Example Interview Questions
Experienced Model Questions
Q: How do you handle difficult clients or challenging shooting conditions?
Expected Answer: Should demonstrate professional problem-solving abilities, maintaining composure under pressure, and ability to adapt to various situations while remaining professional.
Q: Tell us about a commercial campaign you've led and what made it successful.
Expected Answer: Should show experience in major campaigns, understanding of client needs, ability to take direction, and professional conduct throughout extended shoots.
Mid-Level Model Questions
Q: What types of commercial modeling have you done and which do you prefer?
Expected Answer: Should be able to discuss experience in different types of commercial work (print, digital, TV) and show understanding of various commercial modeling requirements.
Q: How do you prepare for a commercial shoot?
Expected Answer: Should explain their professional preparation routine, including maintaining appearance, reviewing brief, practicing poses/expressions, and preparing wardrobe.
Entry Level Questions
Q: Do you have any experience working with photographers or in front of cameras?
Expected Answer: Should demonstrate basic comfort with being photographed and understanding of following basic directions from photographers.
Q: What made you interested in commercial modeling?
Expected Answer: Should show understanding of commercial modeling versus other types and realistic expectations about the industry.
Experience Level Indicators
Junior (0-1 years)
- Basic posing techniques
- Following simple directions
- Professional appearance maintenance
- Basic understanding of lighting and angles
Mid (1-3 years)
- Various commercial modeling styles
- Working with different products
- Taking complex direction
- Commercial shoot experience
Senior (3+ years)
- Leading commercial campaigns
- Multiple marketing channel experience
- Advanced posing and expression range
- Professional industry networking
Red Flags to Watch For
- Unprofessional social media presence
- Inability to take direction well
- Unreliable attendance or punctuality
- Poor communication skills
- Inflexible availability
