BORIS (Buy Online Return In Store) is a retail service that lets customers who bought items online bring them back to physical stores for returns. It's part of what retailers call an "omnichannel" approach, which means connecting online shopping with in-store experiences. This service makes returns easier for customers and often brings them into stores where they might make additional purchases. Similar concepts include BOPIS (Buy Online Pickup In Store) and ROPIS (Reserve Online Pickup In Store). These services help stores compete with online-only retailers by using their physical locations as an advantage.
Implemented BORIS system across 50 store locations to improve customer experience
Trained staff on BORIS procedures, resulting in 30% faster return processing
Managed BORIS operations and increased in-store conversion rate by 25%
Typical job title: "Retail Operations Managers"
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Q: How would you implement a BORIS system across multiple store locations?
Expected Answer: Should discuss creating standard procedures, training staff, integrating online and in-store inventory systems, and measuring success through customer satisfaction and operational metrics.
Q: How do you handle peak return periods while maintaining regular store operations?
Expected Answer: Should explain staff scheduling, workspace organization, inventory management, and maintaining service levels during busy periods like post-holiday returns.
Q: What are the key metrics you track in a BORIS system?
Expected Answer: Should mention return processing time, customer satisfaction scores, conversion rate of returners to buyers, and inventory accuracy.
Q: How do you train staff to handle BORIS returns efficiently?
Expected Answer: Should discuss creating clear procedures, hands-on training sessions, handling common customer issues, and maintaining consistent service quality.
Q: What is BORIS and why is it important for retail stores?
Expected Answer: Should explain that BORIS allows online purchases to be returned in-store, making returns convenient for customers while potentially creating additional sales opportunities.
Q: What are common challenges in processing BORIS returns?
Expected Answer: Should identify issues like matching online orders to in-store systems, handling items not typically stocked in-store, and managing customer expectations.