AVOD (Ad-supported Video on Demand)
AVOD is a type of streaming service that offers free content to viewers in exchange for watching advertisements, similar to traditional TV. Popular examples include Pluto TV, Tubi, and the free version of Peacock. Unlike subscription services like Netflix, AVOD platforms make money through advertising rather than monthly fees. This business model has become increasingly important in the streaming industry as companies look for ways to reach viewers who prefer free content with ads over paid subscriptions.
Examples in Resumes
Developed content strategy for AVOD platforms reaching 2 million monthly viewers
Led advertising sales team for Ad-supported Video on Demand services
Managed viewer analytics and ad performance for AVOD streaming platform
Typical job title: "AVOD Professionals"
Also try searching for:
Where to Find AVOD Professionals
Example Interview Questions
Senior Level Questions
Q: How would you develop a strategy to increase advertising revenue on an AVOD platform?
Expected Answer: A strong answer should discuss audience targeting, ad inventory optimization, partnerships with advertisers, viewer engagement metrics, and balancing ad load with user experience.
Q: What metrics would you use to measure the success of an AVOD service?
Expected Answer: Should mention viewer engagement time, ad completion rates, monthly active users, advertiser retention rates, content performance metrics, and user satisfaction scores.
Mid Level Questions
Q: How do you determine the right balance between content and advertising?
Expected Answer: Should discuss viewer tolerance for ads, industry standards for ad breaks, monitoring viewer drop-off rates, and testing different ad formats and frequencies.
Q: What strategies would you use to retain viewers on an AVOD platform?
Expected Answer: Should cover content recommendation systems, user experience improvements, managing ad loads, content variety, and understanding viewer preferences.
Junior Level Questions
Q: What are the main differences between AVOD and subscription-based streaming?
Expected Answer: Should explain that AVOD is free with ads while subscription services charge monthly fees without ads, and discuss basic business model differences.
Q: What types of content typically perform well on AVOD platforms?
Expected Answer: Should demonstrate understanding of popular content categories, viewer preferences in free streaming, and how content selection affects advertising opportunities.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of streaming platforms
- Content scheduling and programming
- Advertising sales support
- Basic analytics reporting
Mid (2-5 years)
- Ad inventory management
- Content acquisition
- Viewer analytics interpretation
- Advertiser relationship management
Senior (5+ years)
- Platform strategy development
- Revenue optimization
- Content partnership negotiations
- Team leadership and market analysis
Red Flags to Watch For
- No understanding of advertising metrics or viewer analytics
- Lack of knowledge about streaming industry trends
- No experience with content licensing or acquisition
- Poor understanding of advertising sales processes
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