App Store

Term from Mobile Application Development industry explained for recruiters

The App Store is Apple's official platform where mobile applications (apps) are distributed to iPhone and iPad users. When candidates mention App Store experience, they typically mean they've worked on getting mobile apps approved and published on this platform. This involves understanding Apple's guidelines, preparing app descriptions and screenshots, and managing the submission process. The App Store is to Apple what the Google Play Store is to Android devices - it's the main way users find and download mobile apps. When reviewing resumes, you might see this term used to describe experience with publishing, maintaining, or optimizing apps for better visibility in the store.

Examples in Resumes

Successfully published and managed 5 mobile applications on the App Store

Optimized App Store listings to increase app downloads by 200%

Maintained compliance with App Store guidelines and handled submission process for company's flagship app

Typical job title: "Mobile App Developers"

Also try searching for:

iOS Developer Mobile Developer App Developer Mobile App Developer iOS App Developer App Store Optimization Specialist Mobile Application Publisher

Where to Find Mobile App Developers

Example Interview Questions

Senior Level Questions

Q: How would you plan an app's monetization strategy on the App Store?

Expected Answer: A senior candidate should discuss different revenue models like paid apps, in-app purchases, subscriptions, and explain how to implement them while following App Store guidelines. They should also mention experience with pricing strategies and understanding market trends.

Q: How do you ensure an app meets App Store requirements and maintains a high rating?

Expected Answer: Look for answers about quality assurance processes, user feedback management, regular updates, performance monitoring, and maintaining compliance with changing App Store policies.

Mid Level Questions

Q: What's your process for submitting an app to the App Store?

Expected Answer: Should explain the steps of preparing app screenshots, writing descriptions, testing for compliance, handling certificates, and managing the submission process through App Store Connect.

Q: How do you optimize an app for better visibility in the App Store?

Expected Answer: Should discuss keyword optimization, creating compelling screenshots and descriptions, encouraging user reviews, and understanding App Store search algorithms.

Junior Level Questions

Q: What are the basic requirements for publishing an app on the App Store?

Expected Answer: Should know about developer account requirements, basic app guidelines, necessary assets like icons and screenshots, and fundamental submission steps.

Q: How do you handle app updates on the App Store?

Expected Answer: Should be able to explain the process of versioning, preparing release notes, and submitting updates through App Store Connect.

Experience Level Indicators

Junior (0-2 years)

  • Basic understanding of App Store guidelines
  • Ability to prepare app submissions
  • Simple app maintenance and updates
  • Basic app description writing

Mid (2-4 years)

  • App Store Optimization techniques
  • Managing app reviews and ratings
  • Handling app rejection issues
  • Implementation of in-app purchases

Senior (4+ years)

  • Advanced monetization strategies
  • App Store analytics and trends analysis
  • Multiple successful app launches
  • Team guidance on store compliance

Red Flags to Watch For

  • No knowledge of basic App Store guidelines
  • Never published an app to the store
  • Unfamiliar with app submission process
  • No understanding of app monetization options