POS (Point of Sale)
POS, which stands for Point of Sale, refers to the materials and displays used in stores where customers make purchases. In advertising agencies, POS design involves creating eye-catching displays, banners, counter materials, and promotional items that help sell products right where customers are shopping. This can include things like store window displays, counter displays, floor stands, or digital screens showing advertisements. Think of it as the "last chance" to influence customers before they buy something. When you see this term in resumes, it usually means the person has experience designing or managing these in-store advertising materials.
Examples in Resumes
Designed award-winning POS displays for major retail brands
Managed Point of Sale campaign materials for nationwide product launch
Created innovative POS and Point-of-Sale merchandising solutions that increased client sales by 45%
Typical job title: "POS Designers"
Also try searching for:
Where to Find POS Designers
Professional Organizations
Online Communities
Industry Resources
Example Interview Questions
Senior Level Questions
Q: Can you describe a challenging POS campaign you managed and how you overcame production or budget constraints?
Expected Answer: Look for answers that show experience managing large-scale retail campaigns, problem-solving abilities, and understanding of both design and practical implementation challenges. They should mention budget management, vendor relationships, and timeline coordination.
Q: How do you measure the success of a POS campaign?
Expected Answer: Strong answers should discuss metrics like sales lift, customer engagement, retailer feedback, and ROI tracking methods. They should also mention experience with gathering and analyzing campaign performance data.
Mid Level Questions
Q: What factors do you consider when designing POS materials for different retail environments?
Expected Answer: Candidates should discuss store layout considerations, brand guidelines, durability requirements, installation methods, and how different retail environments need different approaches.
Q: How do you ensure brand consistency across different POS materials?
Expected Answer: Look for understanding of brand guidelines, color management, print production standards, and experience coordinating with multiple vendors while maintaining consistent quality.
Junior Level Questions
Q: What software do you use for designing POS materials?
Expected Answer: Should be familiar with standard design software like Adobe Creative Suite, and understand basic principles of designing for print and physical displays.
Q: What are the key elements of an effective POS display?
Expected Answer: Should mention visibility, clear messaging, brand alignment, durability, ease of installation, and understanding of retail space constraints.
Experience Level Indicators
Junior (0-2 years)
- Basic design software knowledge
- Understanding of print production
- Knowledge of retail display basics
- Ability to follow brand guidelines
Mid (2-5 years)
- Project management
- Vendor coordination
- Budget management
- Advanced design skills
Senior (5+ years)
- Campaign strategy development
- Team leadership
- Client relationship management
- ROI analysis and reporting
Red Flags to Watch For
- No understanding of retail environments
- Lack of print production knowledge
- No experience with physical display design
- Poor understanding of brand guidelines
