Recruiter's Glossary

Examples: Digital Organizing • SuperPAC • Political Director

Peer-to-Peer Texting

Term from Political Campaigns industry explained for recruiters

Peer-to-Peer Texting (also known as P2P Texting) is a way of reaching voters and supporters through personal text messages at scale. Unlike automated mass texting, this method involves real people sending individual messages to voters, which makes it more personal and legally compliant with texting regulations. Campaign staff use special software platforms that let them send messages to many people while maintaining a one-on-one conversation feel. It's become a popular tool in modern political campaigns for voter outreach, fundraising, and getting people to vote. Common platforms used include Hustle, ThruText, and GetThru.

Examples in Resumes

Managed Peer-to-Peer Texting program reaching 50,000 voters during primary campaign

Led team of volunteers using P2P Texting for GOTV efforts

Coordinated Peer-to-Peer Text outreach resulting in 30% increase in event attendance

Trained staff on P2P Texting platforms for voter engagement

Typical job title: "P2P Texting Managers"

Also try searching for:

Digital Outreach Manager Texting Program Manager Digital Organizing Director Volunteer Coordinator Campaign Outreach Manager Digital Campaign Manager Text Banking Manager

Where to Find P2P Texting Managers

Professional Networks

• LinkedIn Political Campaign Professionals
• NGP VAN Community
• Campaign Tech Jobs Board

Industry Organizations

Example Interview Questions

Senior Level Questions

Q: How would you scale a P2P texting program from 10,000 to 100,000 contacts while maintaining quality?

Expected Answer: Should discuss volunteer recruitment and management, training programs, quality control measures, and methods for tracking response rates and engagement metrics.

Q: What strategies have you used to improve response rates in P2P texting campaigns?

Expected Answer: Should mention message personalization, timing optimization, A/B testing of different messages, and using data to segment audiences effectively.

Mid Level Questions

Q: How do you train volunteers for P2P texting programs?

Expected Answer: Should explain creating training materials, conducting sessions on messaging guidelines, compliance rules, and how to handle common voter responses.

Q: What metrics do you track to measure P2P texting success?

Expected Answer: Should discuss response rates, conversion tracking (donations, event signups), opt-out rates, and volunteer performance metrics.

Junior Level Questions

Q: What's the difference between P2P texting and mass texting?

Expected Answer: Should explain that P2P involves individual sending of messages by real people versus automated bulk sending, and understand basic compliance requirements.

Q: What are some common P2P texting platforms and their basic features?

Expected Answer: Should be familiar with common platforms like Hustle or ThruText and their basic functions for sending messages and managing responses.