Keywords are special words or phrases that photographers and photo editors add to their images to make them easier to find in photo libraries and online stores. Think of them like labels or tags that describe what's in a picture, the mood it conveys, or its technical aspects. When someone searches for specific types of photos, these keywords help match their search with the right images. It's similar to how a library organizes books, but for pictures. This skill is especially important for stock photography and digital asset management.
Developed efficient Keyword strategies that increased image sales by 40% on stock photography platforms
Managed Keywords and metadata for a library of over 10,000 commercial photographs
Created comprehensive Keyword taxonomies for corporate photo collections
Typical job title: "Photo Keyworders"
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Q: How would you develop a keyword strategy for a large corporate photo library?
Expected Answer: Should discuss creating consistent naming conventions, organizing hierarchical categories, considering different user search behaviors, and implementing quality control measures for keyword accuracy.
Q: How do you stay current with changing trends in image search behavior?
Expected Answer: Should mention monitoring popular search terms, analyzing user behavior data, following industry blogs, and adapting keyword strategies based on market demands.
Q: What factors do you consider when selecting keywords for different types of images?
Expected Answer: Should explain considering image content, target audience, potential uses, emotional impact, and technical aspects while keeping keywords relevant and specific.
Q: How do you ensure consistency in keyword application across multiple team members?
Expected Answer: Should discuss using standardized keyword lists, creating guidelines, regular team training, and quality checking processes.
Q: What are the basic principles of good keywording?
Expected Answer: Should mention accuracy, relevance, specificity, and using both descriptive and conceptual keywords while avoiding keyword stuffing.
Q: How do you research appropriate keywords for specific images?
Expected Answer: Should explain using reference materials, analyzing similar images, considering multiple perspectives, and using keyword suggestion tools.