Recruiter's Glossary

Examples: Strategic Planning • Risk Assessment • Critical Success Factors

Go-to-Market Strategy

Term from Consulting industry explained for recruiters

A Go-to-Market Strategy is a business plan that details how a company will reach its target customers and gain a competitive advantage. Think of it as a roadmap that shows how a business will deliver its products or services to the end customer. It covers everything from identifying the right customers and setting prices to choosing sales channels and marketing approaches. Companies often hire consultants to help create these strategies, especially when launching new products or entering new markets. You might also see this referred to as "GTM strategy," "market entry strategy," or "commercial strategy."

Examples in Resumes

Led development of Go-to-Market Strategy for Fortune 500 client's new product launch

Created GTM Strategy resulting in 40% revenue growth for B2B software client

Developed Go-to-Market plan for international expansion into Asian markets

Typical job title: "Go-to-Market Consultants"

Also try searching for:

Strategy Consultant Commercial Strategy Consultant Marketing Strategy Consultant Business Development Manager Product Marketing Manager Market Entry Strategist GTM Consultant

Where to Find Go-to-Market Consultants

Professional Networks

Job Boards

Example Interview Questions

Senior Level Questions

Q: Can you walk me through a complex Go-to-Market Strategy you developed and what made it successful?

Expected Answer: Strong answers should include examples of leading major strategy projects, showing how they analyzed market opportunities, developed pricing strategies, and created distribution channels. They should discuss measurable results and how they handled challenges.

Q: How do you adapt a Go-to-Market Strategy when entering multiple international markets simultaneously?

Expected Answer: Look for candidates who can explain how they consider cultural differences, local regulations, different customer needs, and resource allocation across markets. They should mention risk management and prioritization strategies.

Mid Level Questions

Q: What key components do you include in a Go-to-Market Strategy?

Expected Answer: Candidate should mention target market analysis, competitive positioning, pricing strategy, distribution channels, and marketing plan. They should explain how these elements work together.

Q: How do you measure the success of a Go-to-Market Strategy?

Expected Answer: Look for understanding of key performance indicators like market share, revenue growth, customer acquisition costs, and return on investment. They should explain how to track and adjust strategies based on results.

Junior Level Questions

Q: What is the difference between a marketing strategy and a Go-to-Market Strategy?

Expected Answer: Should explain that a GTM strategy is broader, including not just marketing but also sales channels, pricing, and distribution, while marketing strategy is one component of the overall GTM plan.

Q: What research methods do you use when developing a Go-to-Market Strategy?

Expected Answer: Should mention market research techniques, competitor analysis, customer interviews, and data analysis. Look for understanding of both primary and secondary research methods.