Franchise System
A Franchise System in esports is a business model where teams buy permanent spots in professional gaming leagues, similar to traditional sports like the NFL or NBA. Instead of teams facing relegation (being moved to a lower league), they have a guaranteed spot in the league. This creates stability for team owners, players, and sponsors. Organizations pay a franchise fee to join the league and share revenue from broadcasting, merchandise, and ticket sales. Popular examples include the Overwatch League and League of Legends Championship Series (LCS).
Examples in Resumes
Managed player recruitment and team development within the Franchise System of the Overwatch League
Developed marketing strategies for a Franchised League team, increasing fan engagement by 40%
Led sponsorship negotiations for a Franchise System team in the LCS
Typical job title: "Franchise Managers"
Also try searching for:
Where to Find Franchise Managers
Industry Networks
Job Boards
Industry Events
Example Interview Questions
Senior Level Questions
Q: How would you handle a situation where a franchised team is consistently underperforming both competitively and financially?
Expected Answer: A strong answer should discuss creating a comprehensive improvement plan addressing both competitive performance and business metrics, including talent development, marketing strategies, and revenue optimization while maintaining league standards.
Q: What strategies would you implement to increase franchise value over a 3-year period?
Expected Answer: Should demonstrate understanding of brand building, audience growth, multiple revenue streams, talent development, and strategic partnerships while considering the unique aspects of esports market.
Mid Level Questions
Q: How do you manage relationships between franchise owners, players, and league administration?
Expected Answer: Should explain stakeholder management, communication strategies, conflict resolution, and balancing different interests while maintaining professional standards.
Q: Explain your approach to developing local market engagement for a franchise team.
Expected Answer: Should cover community building, local partnerships, fan engagement initiatives, and market-specific content creation strategies.
Junior Level Questions
Q: What are the key differences between traditional sports franchises and esports franchises?
Expected Answer: Should demonstrate basic understanding of esports business model, digital-first nature of the industry, and unique aspects of gaming audience engagement.
Q: How would you support day-to-day operations of a franchise team?
Expected Answer: Should show knowledge of basic operational tasks, scheduling, communication with stakeholders, and understanding of essential franchise requirements.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of esports operations
- Team coordination and scheduling
- Social media management
- Event organization support
Mid (2-5 years)
- Franchise operations management
- Stakeholder relationship building
- Budget management
- Marketing campaign execution
Senior (5+ years)
- Strategic franchise development
- Revenue optimization
- League policy development
- Cross-team collaboration leadership
Red Flags to Watch For
- No understanding of esports ecosystem and major game titles
- Lack of experience in sports or entertainment business operations
- Poor knowledge of franchise business models
- Limited understanding of gaming culture and community
Related Terms
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