Display Until
Display Until is a term used in magazine and retail publication management that refers to the date when a magazine should be removed from store shelves or newsstands. It's similar to an expiration date but specifically for publications. This date is crucial for maintaining fresh content on shelves and managing inventory effectively. Publishers use this date to ensure readers get current content and retailers know when to rotate stock. It's different from the "on-sale date" (when the magazine first appears) and is typically printed on the magazine cover or barcode area.
Examples in Resumes
Managed inventory rotation system based on Display Until dates for 200+ magazine titles
Coordinated with retailers to ensure proper Display Until date compliance
Developed tracking system for Display Until and Pull Date management
Typical job title: "Magazine Distribution Managers"
Also try searching for:
Where to Find Magazine Distribution Managers
Professional Organizations
Job Boards
Industry Networks
Example Interview Questions
Senior Level Questions
Q: How would you handle a situation where multiple retailers are not following Display Until dates correctly?
Expected Answer: A senior manager should discuss developing standardized compliance programs, building relationships with retail partners, implementing tracking systems, and creating training materials for store staff.
Q: How do you determine optimal Display Until dates for different magazine categories?
Expected Answer: Should explain factors like publication frequency, seasonality, content relevance, sales patterns, and coordination with advertisers and retailers to maximize sales periods.
Mid Level Questions
Q: What systems do you use to track Display Until compliance?
Expected Answer: Should discuss inventory management systems, communication with retailers, tracking spreadsheets or software, and methods for monitoring and reporting compliance.
Q: How do you handle seasonal publications and their Display Until dates?
Expected Answer: Should explain management of special issues, holiday publications, and how to adjust display periods based on seasonal factors and sales patterns.
Junior Level Questions
Q: What is the difference between On-Sale Date and Display Until Date?
Expected Answer: Should explain that On-Sale Date is when the magazine first appears on shelves, while Display Until Date indicates when it should be removed from display.
Q: How do you organize magazines based on their Display Until dates?
Expected Answer: Should describe basic organization methods, checking dates regularly, proper rotation of stock, and communication with store staff about removals.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of magazine distribution
- Stock rotation and display management
- Inventory tracking
- Communication with retail staff
Mid (2-5 years)
- Retail compliance management
- Sales analysis and reporting
- Distribution scheduling
- Retailer relationship management
Senior (5+ years)
- Strategic distribution planning
- Multiple retailer account management
- Sales optimization strategies
- Team leadership and training
Red Flags to Watch For
- No experience with retail or newsstand operations
- Lack of understanding about publication schedules
- Poor attention to detail in date management
- No knowledge of magazine distribution systems
Related Terms
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