Digital Strategy
Digital Strategy is a business planning approach that helps companies use technology to improve their business results. It's like creating a roadmap for how a company should use websites, social media, apps, and other digital tools to reach their goals. People who work in Digital Strategy help businesses decide which technologies to invest in, how to better serve customers online, and how to stay ahead of competitors in the digital world. You might also see this called "Digital Transformation Strategy," "Digital Business Strategy," or "Digital Innovation Strategy." Think of it as being the bridge between traditional business planning and modern technology.
Examples in Resumes
Led Digital Strategy initiatives resulting in 40% increase in online customer engagement
Developed Digital Strategy and Digital Transformation Strategy roadmap for Fortune 500 retail client
Created comprehensive Digital Business Strategy to modernize legacy systems and processes
Typical job title: "Digital Strategists"
Also try searching for:
Where to Find Digital Strategists
Professional Networks
Events & Conferences
Industry Resources
Example Interview Questions
Senior Level Questions
Q: Can you walk me through how you would develop a digital transformation strategy for a traditional retail business?
Expected Answer: A senior strategist should discuss analyzing current business state, identifying digital opportunities, prioritizing initiatives, considering budget constraints, and creating a phased implementation plan with clear metrics for success.
Q: How do you measure the success of a digital strategy?
Expected Answer: Should explain various business metrics like ROI, customer engagement rates, digital adoption rates, and how to align these with overall business objectives. Should mention both quantitative and qualitative measures.
Mid Level Questions
Q: What steps would you take to improve a company's online presence?
Expected Answer: Should discuss website optimization, social media strategy, content marketing, and customer experience improvements, with focus on practical implementation steps.
Q: How do you ensure stakeholder buy-in for digital initiatives?
Expected Answer: Should explain methods for building business cases, demonstrating value through pilots or proof of concepts, and effective communication strategies with different stakeholder groups.
Junior Level Questions
Q: What digital tools and platforms are you familiar with?
Expected Answer: Should demonstrate knowledge of common business tools, analytics platforms, social media, and basic understanding of how these fit into broader business strategy.
Q: How do you stay current with digital trends?
Expected Answer: Should mention following industry news, attending webinars, reading case studies, and understanding basic digital marketing and technology concepts.
Experience Level Indicators
Junior (0-2 years)
- Understanding of digital platforms and tools
- Basic project management
- Market research and analysis
- Digital marketing fundamentals
Mid (2-5 years)
- Digital transformation project planning
- Stakeholder management
- Business case development
- Digital trend analysis and application
Senior (5+ years)
- Strategic planning and execution
- Change management leadership
- Digital innovation program development
- C-level advisory experience
Red Flags to Watch For
- No experience with business strategy or planning
- Lack of understanding of basic digital technologies
- Poor communication or presentation skills
- No experience working with business stakeholders
- Unable to demonstrate measurable results from previous projects
