Digital Strategy
Digital Strategy is a plan for using online tools and platforms to help businesses reach their goals. It's like creating a roadmap that guides how a company uses websites, social media, email, and other digital channels to connect with customers. Digital Strategists help companies decide where to focus their online efforts, how to stand out from competitors, and how to measure success. This role combines marketing knowledge with an understanding of digital platforms. Similar terms include Digital Marketing Strategy, Online Strategy, or Digital Transformation Strategy. Think of it as planning how a business should present itself and interact with customers in the digital world.
Examples in Resumes
Developed Digital Strategy for Fortune 500 retail client, resulting in 45% increase in online sales
Led Digital Strategy and Digital Marketing Strategy initiatives across multiple brand campaigns
Created comprehensive Online Strategy framework for startup companies entering e-commerce space
Typical job title: "Digital Strategists"
Also try searching for:
Where to Find Digital Strategists
Professional Networks
Industry Resources
Job Boards
Example Interview Questions
Senior Level Questions
Q: Can you walk me through how you would develop a digital strategy for a major brand launch?
Expected Answer: A senior strategist should explain the process of analyzing target audiences, choosing appropriate digital channels, setting measurable goals, planning content approach, and establishing success metrics. They should mention stakeholder management and budget considerations.
Q: How do you measure the success of a digital strategy?
Expected Answer: Should discuss various KPIs like engagement rates, conversion rates, ROI, website traffic, and how these align with business objectives. Should mention tools used for tracking and reporting these metrics.
Mid Level Questions
Q: How do you stay current with digital trends and platforms?
Expected Answer: Should discuss following industry news, attending conferences, participating in webinars, and having hands-on experience with various digital platforms and tools.
Q: Describe a digital campaign that didn't meet expectations and how you adjusted it.
Expected Answer: Should demonstrate ability to analyze data, identify issues, make quick adjustments, and learn from experience. Should show problem-solving skills and adaptability.
Junior Level Questions
Q: What are the key components of a digital strategy?
Expected Answer: Should mention basic elements like social media, website, email marketing, content strategy, and how they work together to achieve business goals.
Q: How would you approach creating content for different social media platforms?
Expected Answer: Should show understanding of different platform characteristics, audience behaviors, and content types that work best on each platform.
Experience Level Indicators
Junior (0-2 years)
- Understanding of social media platforms
- Basic analytics and reporting
- Content planning
- Digital channel management
Mid (2-5 years)
- Campaign management
- Digital analytics expertise
- Budget management
- Client presentation skills
Senior (5+ years)
- Strategic planning
- Team leadership
- Cross-channel campaign integration
- Digital transformation management
Red Flags to Watch For
- No understanding of basic marketing principles
- Lack of experience with analytics tools
- Poor communication skills
- No examples of measurable campaign results
- Unable to explain strategy decisions
