Recruiter's Glossary

Examples: Recruitment CRM • Assessment Center • Background Verification

CPC

Term from Recruitment Services industry explained for recruiters

CPC (Cost Per Candidate) is a payment model used in recruitment and hiring. It means that companies only pay recruitment agencies or job boards when they receive qualified job candidates, rather than paying upfront fees. Think of it like online shopping - you only pay when you get what you want. This approach is becoming more popular because it's less risky for companies hiring new employees. You might also hear it called PPC (Pay Per Candidate) or Cost Per Application.

Examples in Resumes

Managed CPC recruitment campaigns achieving 40% cost reduction in hiring

Implemented successful CPC strategies across multiple job boards

Optimized Cost Per Candidate metrics resulting in 30% better candidate quality

Typical job title: "Recruitment Marketing Specialists"

Also try searching for:

Talent Acquisition Specialist Recruitment Marketing Manager Digital Recruitment Specialist Recruitment Advertising Specialist Talent Marketing Manager Recruitment Campaign Manager

Where to Find Recruitment Marketing Specialists

Professional Networks

Industry Resources

Example Interview Questions

Senior Level Questions

Q: How would you develop a CPC strategy for a hard-to-fill position?

Expected Answer: A strong answer should cover budget planning, target audience analysis, multiple channel strategy, and methods to track ROI. They should also mention ways to optimize job descriptions and candidate experience.

Q: How do you measure the success of a CPC recruitment campaign?

Expected Answer: Should discuss key metrics like cost per hire, quality of candidates, time to fill positions, conversion rates from application to hire, and methods for tracking these metrics across different channels.

Mid Level Questions

Q: What factors influence CPC rates in different recruitment channels?

Expected Answer: Should explain how job market conditions, industry competition, position level, geographic location, and seasonality affect CPC rates. Should also discuss how to adjust strategies based on these factors.

Q: How do you balance CPC spending with candidate quality?

Expected Answer: Should discuss methods for pre-screening candidates, setting up proper job targeting, and using qualification questions to ensure quality while managing costs.

Junior Level Questions

Q: What is CPC in recruitment and how does it work?

Expected Answer: Should explain that CPC is a payment model where employers pay only when candidates apply, and basic understanding of how to set up and monitor CPC campaigns.

Q: What are the main advantages and disadvantages of CPC recruitment?

Expected Answer: Should mention benefits like cost control and performance-based payment, and challenges like managing budget and ensuring candidate quality.