Commercial Due Diligence (CDD) is a thorough business investigation process typically performed when companies are considering buying other businesses or making major investments. Think of it as a detailed health check of a business, where experts examine everything from market position and competition to growth potential and risks. This work is commonly done by consulting firms, investment banks, and advisory companies to help their clients make informed decisions about business deals. Related terms include 'market due diligence' or 'strategic due diligence', and it's often part of a larger process called M&A (Mergers & Acquisitions).
Led Commercial Due Diligence projects for private equity clients across retail and healthcare sectors
Conducted Commercial Due Diligence analysis resulting in successful $50M acquisition
Managed team of analysts performing Commercial Due Diligence and Market Due Diligence assessments
Typical job title: "Commercial Due Diligence Consultants"
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Q: Can you walk me through how you would structure a Commercial Due Diligence project for a major acquisition?
Expected Answer: A senior professional should explain the process of planning the analysis, including market assessment, competitive analysis, customer interviews, and risk evaluation. They should demonstrate experience in managing teams and client relationships, and explain how they prioritize different aspects of the investigation based on deal specifics.
Q: How do you handle situations where your due diligence findings suggest major risks in a deal?
Expected Answer: Should discuss their approach to communicating sensitive findings to clients, providing evidence-based recommendations, and experience in helping clients evaluate risk-reward trade-offs in major business decisions.
Q: What are the key areas you typically analyze in a Commercial Due Diligence project?
Expected Answer: Should mention market size and growth, competitive landscape, customer analysis, business model evaluation, and growth opportunities. Should be able to explain how these elements connect to form a complete picture of business potential.
Q: How do you verify the quality of market data and customer feedback in your analysis?
Expected Answer: Should explain methods for cross-checking information sources, conducting customer interviews, and validating market data through multiple sources to ensure reliable conclusions.
Q: What are the main differences between Commercial Due Diligence and Financial Due Diligence?
Expected Answer: Should explain that Commercial Due Diligence focuses on market position, business strategy, and growth potential, while Financial Due Diligence examines financial statements, accounting practices, and financial projections.
Q: What sources do you use to gather market information for due diligence?
Expected Answer: Should mention industry reports, market databases, company financial reports, customer interviews, and competitor analysis as key sources of information for due diligence projects.