Commercial Copy
Commercial Copy refers to the script or text that voice actors read for advertisements, promotional videos, and marketing materials. It's different from other types of voice work because it's specifically designed to sell products or services. When you see this on a resume, it means the voice actor has experience reading marketing scripts in a way that engages audiences and promotes sales. This could be for TV commercials, radio ads, online videos, or in-store announcements. Other common names for this type of work include "advertising copy," "marketing scripts," or "promotional scripts."
Examples in Resumes
Performed Commercial Copy for national retail brands
Voiced Commercial Copy for automotive industry clients
Delivered engaging Commercial Copy readings for online advertising campaigns
Read Advertising Copy for local radio stations
Typical job title: "Commercial Voice Actors"
Also try searching for:
Where to Find Commercial Voice Actors
Online Communities
Job Boards
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How do you adapt your reading style for different types of commercial copy?
Expected Answer: An experienced voice actor should explain how they adjust their tone, pace, and energy based on the product, target audience, and medium (TV, radio, internet). They should mention examples of different approaches for luxury items versus everyday products.
Q: How do you handle difficult or technical commercial scripts while maintaining a natural delivery?
Expected Answer: They should discuss their preparation techniques, how they break down complex terms, and methods for making technical information sound conversational and engaging.
Mid Level Questions
Q: What's your process for preparing commercial copy before recording?
Expected Answer: Should describe how they analyze the script, mark emphasis points, practice pronunciation, and understand the client's target audience and desired emotional impact.
Q: How do you maintain consistent energy throughout multiple takes of the same commercial?
Expected Answer: Should explain their techniques for maintaining vocal stamina, staying focused, and ensuring consistency across multiple readings of the same script.
Junior Level Questions
Q: What's the difference between reading commercial copy and normal text?
Expected Answer: Should demonstrate understanding that commercial copy requires specific pacing, emphasis on key selling points, and an engaging, persuasive tone.
Q: How do you take direction when reading commercial copy?
Expected Answer: Should show ability to listen to and implement feedback, understand basic industry terminology, and adjust their performance based on client requests.
Experience Level Indicators
Junior (0-2 years)
- Basic script reading abilities
- Following simple direction
- Basic audio recording knowledge
- Understanding different commercial styles
Mid (2-5 years)
- Consistent delivery across multiple takes
- Quick script analysis
- Various commercial reading styles
- Working with different accent requirements
Senior (5+ years)
- Complex script interpretation
- Multiple voice styles and characters
- Studio direction experience
- Client relationship management
Red Flags to Watch For
- Unable to take direction well
- Poor pronunciation or diction
- Inconsistent voice quality
- Lack of commercial demo reel
- No experience with different commercial styles
Related Terms
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