Business Case
A Business Case is a document or presentation that explains why a company should pursue a specific project or investment. It's like a detailed plan that shows the benefits, costs, and potential outcomes of a business decision. Consultants create these to help clients make informed choices about new initiatives, such as launching products, entering new markets, or making organizational changes. Think of it as a comprehensive argument that answers the question "Why should we do this?" by looking at financial returns, business impact, and potential risks.
Examples in Resumes
Developed Business Case for $50M digital transformation project that received executive approval
Led team in creating Business Cases for merger and acquisition opportunities
Prepared Business Case Analysis that resulted in 30% cost savings through process optimization
Typical job title: "Business Consultants"
Also try searching for:
Where to Find Business Consultants
Professional Networks
Learning Resources
Example Interview Questions
Senior Level Questions
Q: Tell me about a time you had to convince skeptical stakeholders to approve a business case.
Expected Answer: Look for answers demonstrating strong stakeholder management, ability to handle objections, and experience presenting complex financial arguments in simple terms.
Q: How do you ensure your business cases account for both quantitative and qualitative benefits?
Expected Answer: Should discuss balancing financial metrics with strategic advantages, risk assessment, and long-term organizational impact.
Mid Level Questions
Q: What key elements do you include in a business case?
Expected Answer: Should mention executive summary, problem statement, proposed solution, cost-benefit analysis, implementation timeline, and risk assessment.
Q: How do you gather data for a business case?
Expected Answer: Should explain methods of market research, stakeholder interviews, financial analysis, and industry benchmarking.
Junior Level Questions
Q: What's the purpose of a business case?
Expected Answer: Should explain that it helps organizations make informed decisions by showing costs, benefits, and risks of proposed initiatives.
Q: What financial metrics are important in a business case?
Expected Answer: Should mention basic metrics like ROI, payback period, and cost savings, showing understanding of fundamental financial concepts.
Experience Level Indicators
Junior (0-2 years)
- Basic financial analysis
- Data gathering and research
- Simple presentations
- Document writing
Mid (2-5 years)
- Detailed cost-benefit analysis
- Stakeholder interviews
- Project planning
- Risk assessment
Senior (5+ years)
- Complex financial modeling
- Strategic planning
- Executive presentations
- Change management
Red Flags to Watch For
- Unable to explain basic financial concepts
- Lack of analytical thinking
- Poor presentation skills
- No experience with stakeholder management
- Cannot provide examples of successful business cases
