The coffee was barely kicking in when the message pinged on the recruiter’s personal phone. “Running 10 mins late – traffic’s a nightmare!” It was their star candidate, Sarah, for the crucial final interview. Moments later, an email popped – the hiring manager had a last-minute question about Sarah’s portfolio.
Sound familiar? This Tuesday morning was a perfect snapshot of the daily communication chaos for our clients before we built something better.
Let’s call our recruiter “Alex.” Alex was spending more time tabbing between their ATS, personal WhatsApp, and overflowing inbox than actually recruiting. Important details were getting lost in the shuffle. One minute they were confirming the interview time via email, the next they were receiving a crucial update on a personal messaging app. There was no single place to see the full conversation.
During a demo, Alex’s frustration was palpable: “I just need to see everything in one place. It’s driving me crazy!”
That afternoon, our lead developer, let’s call him “The Architect,” took that feedback to heart. “Unified comms,” he scribbled on the whiteboard. “Email and… that other messaging app.”
“WhatsApp?” someone chimed in.
“Right. Problem is… no straightforward API for deep integration.” The Architect leaned back, a familiar “challenge accepted” glint in his eye.
Week one was a deep dive into workarounds. Late nights fueled by Tim Hortons coffee (we have a great team in Ottawa, after all!) were spent exploring unconventional solutions. There were moments of “this might actually work!” quickly followed by “nope, back to the drawing board.”
Week two saw the email integration come together relatively smoothly. Small victories kept the momentum going. But the messaging app integration? That was a different beast. Picture The Architect muttering to his monitor, wrestling with data formats that seemed deliberately designed to be incompatible.
By the end of week three (a few days past our initial optimistic target), it was ready. Not perfectly polished, perhaps, but it worked. Alex’s face lit up during the preview. “Wait… so I can see that WhatsApp message right here, next to the interview confirmation email?”
That simple reaction? That’s why we do what we do. It’s about making Alex’s Tuesday (and every day after) a little less chaotic, a little more focused on connecting with talent.
We didn’t just build a feature; we built a solution to a real, everyday pain point. Sometimes, the most impactful innovations aren’t about the latest buzzword; they’re about making the simple things… simpler. Even if it means tackling a seemingly impossible integration and drinking a lot of Tim Hortons coffee along the way.
What’s the biggest source of communication headaches for your team?
#RecruitingLife #ProblemSolved #BasedOnRealStories #Innovation #MakingADifference #Ottawa #Canada
