Values Statement
A Values Statement is a formal document that explains what a company believes in and stands for. It's like a company's personality description that tells employees, customers, and the public about its core principles and ethics. Similar terms include Core Values, Company Values, or Corporate Values. This document is often part of a larger set of company materials that include the mission statement and vision statement. Communications professionals often work on creating, updating, or sharing these values both inside and outside the company.
Examples in Resumes
Led team in developing new Values Statement that increased employee engagement by 40%
Collaborated with leadership to revise Corporate Values Statement for global expansion
Created internal communications campaign to promote new Company Values Statement
Facilitated workshops to gather employee input for updated Values Statement
Typical job title: "Corporate Communications Specialists"
Also try searching for:
Where to Find Corporate Communications Specialists
Professional Associations
Online Communities
Example Interview Questions
Senior Level Questions
Q: How would you lead a company-wide values statement refresh project?
Expected Answer: Should discuss stakeholder engagement, employee feedback collection methods, executive buy-in strategies, and implementation planning across different channels and locations.
Q: How do you measure the effectiveness of a values statement?
Expected Answer: Should mention employee surveys, behavioral metrics, engagement scores, recruitment success, and how values alignment impacts business outcomes.
Mid Level Questions
Q: How would you communicate new company values to employees?
Expected Answer: Should describe multiple communication channels, creating engaging content, using examples and stories, and ensuring consistent messaging across all platforms.
Q: How do you ensure values statements resonate across different cultures in a global company?
Expected Answer: Should discuss cultural sensitivity, local market adaptation, translation considerations, and gathering input from regional teams.
Junior Level Questions
Q: What elements make up an effective values statement?
Expected Answer: Should mention clarity, authenticity, memorable language, actionable behaviors, and connection to company mission.
Q: How would you create materials to promote company values internally?
Expected Answer: Should describe various content types like presentations, posters, emails, and intranet posts, while maintaining consistent messaging.
Experience Level Indicators
Junior (0-2 years)
- Writing and editing communications materials
- Creating presentation materials
- Basic project coordination
- Social media management
Mid (2-5 years)
- Project management
- Stakeholder communication
- Content strategy development
- Employee engagement initiatives
Senior (5+ years)
- Strategic communications planning
- Leadership team advisory
- Change management
- Corporate culture development
Red Flags to Watch For
- Unable to explain how values connect to business goals
- Lack of experience with internal communications
- Poor writing and editing skills
- No experience with employee engagement initiatives
- Limited understanding of corporate culture
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