Vision Statement
A Vision Statement is a formal document that outlines what a company hopes to achieve in the future. It's like a company's dream or aspiration written down in clear language. Communications professionals often work on creating, updating, or sharing these statements with employees and the public. While similar to a mission statement (which focuses on current purpose), a vision statement looks toward the future. It helps guide company decisions and inspire employees. When you see this on a resume, it usually means the person has experience in strategic communication, company messaging, or leadership communications.
Examples in Resumes
Led team in developing new Vision Statement for company-wide rebranding initiative
Collaborated with C-suite executives to revise Vision Statement and Mission Statement for global expansion
Created internal communication materials to promote company's Vision Statement across 12 regional offices
Typical job title: "Corporate Communications Professionals"
Also try searching for:
Where to Find Corporate Communications Professionals
Professional Associations
Online Communities
Learning Resources
Example Interview Questions
Senior Level Questions
Q: How would you lead a vision statement revision process for a company going through major changes?
Expected Answer: Should discuss stakeholder engagement, executive interviews, employee feedback collection, workshop facilitation, and ensuring alignment with company strategy. Should mention change management and communication planning.
Q: How do you measure the effectiveness of a vision statement?
Expected Answer: Should mention employee surveys, engagement metrics, brand perception studies, and alignment with company goals. Should discuss how to gather feedback and make adjustments over time.
Mid Level Questions
Q: What's the difference between a vision statement and a mission statement?
Expected Answer: Should explain that vision statements focus on future aspirations while mission statements describe current purpose and operations. Should provide examples of each.
Q: How would you communicate a new vision statement to employees?
Expected Answer: Should discuss multiple communication channels, creating supporting materials, training managers, and developing an implementation timeline.
Junior Level Questions
Q: What makes a good vision statement?
Expected Answer: Should mention clarity, inspiration, future focus, and alignment with company values. Should be able to provide examples of effective vision statements.
Q: How would you help distribute vision statement materials across different departments?
Expected Answer: Should discuss creating different formats (presentations, emails, posters), coordinating with department heads, and ensuring consistent messaging.
Experience Level Indicators
Junior (0-2 years)
- Writing and editing corporate materials
- Supporting internal communications projects
- Basic presentation creation
- Social media management
Mid (2-5 years)
- Developing communication strategies
- Project management
- Stakeholder management
- Message development and distribution
Senior (5+ years)
- Strategic planning
- Executive communications
- Change management
- Team leadership
Red Flags to Watch For
- Unable to explain difference between vision and mission statements
- Lack of stakeholder management experience
- Poor writing and editing skills
- No experience with internal communications
