Recruiter's Glossary

Examples: Employee Value Proposition • Communication Playbook • Sustainability Report

Mission Statement

Term from Corporate Communications industry explained for recruiters

A Mission Statement is a short, clear summary that explains what an organization does, who it serves, and what makes it unique. It's like a company's purpose written in one or two sentences. When candidates mention mission statements on their resumes, they're usually talking about either writing/updating these important company messages or making sure company activities match what the mission statement promises. Similar terms include "Vision Statement," "Company Purpose," or "Corporate Mission," but mission statement is the most common way to describe this concept.

Examples in Resumes

Led team in developing new Mission Statement that increased employee engagement by 40%

Collaborated with C-suite executives to revise Corporate Mission and Mission Statement for global rebranding

Created internal communications strategy aligned with company's Mission Statement

Typical job title: "Corporate Communications Specialists"

Also try searching for:

Communications Manager Corporate Communications Specialist Internal Communications Manager Communications Director Strategic Communications Manager Brand Manager Public Relations Manager

Where to Find Corporate Communications Specialists

Professional Associations

Online Communities

• LinkedIn Communications Groups
• Reddit r/PublicRelations

Learning Resources

Example Interview Questions

Senior Level Questions

Q: How would you lead a mission statement revision process for a large company?

Expected Answer: Should discuss stakeholder engagement, research process, facilitating executive workshops, ensuring employee buy-in, and implementation strategies across different channels.

Q: How do you measure the effectiveness of a mission statement?

Expected Answer: Should mention employee surveys, brand perception studies, alignment with business goals, and practical ways to track how well the mission statement guides decision-making.

Mid Level Questions

Q: What elements make a strong mission statement?

Expected Answer: Should explain clarity, brevity, focus on purpose, stakeholder consideration, and differentiation from competitors.

Q: How would you communicate a new mission statement to employees?

Expected Answer: Should discuss various communication channels, training materials, engagement activities, and ways to reinforce the message over time.

Junior Level Questions

Q: What's the difference between a mission statement and a vision statement?

Expected Answer: Should explain that a mission statement describes current purpose and what the company does now, while a vision statement describes future aspirations.

Q: Why are mission statements important for organizations?

Expected Answer: Should discuss how mission statements guide decision-making, unite employees around a common purpose, and help communicate company values to stakeholders.