Recruiter's Glossary

Examples: Communication Cascade • Speechwriting • Integration Communications

Employee App

Term from Corporate Communications industry explained for recruiters

An Employee App is a mobile or desktop application specifically designed for internal company communication and employee engagement. It serves as a digital hub where employees can access company news, important documents, communicate with colleagues, and complete work-related tasks. Think of it like a company's private social media platform mixed with useful work tools. Companies use these apps to keep their workforce connected, especially when they have employees working in different locations or remotely. Some companies might call it a "workforce app," "company portal," or "internal communications platform."

Examples in Resumes

Managed the launch and adoption of Employee App reaching 85% employee engagement

Created content strategy for company Employee App and Internal App

Led the implementation of Employee Portal and Company App across 5 regional offices

Typical job title: "Internal Communications Managers"

Also try searching for:

Internal Communications Specialist Employee Experience Manager Digital Workplace Manager Corporate Communications Manager Employee Engagement Specialist Internal Communications Coordinator

Where to Find Internal Communications Managers

Professional Networks

Industry Resources

Example Interview Questions

Senior Level Questions

Q: How would you develop a strategy to increase employee engagement with the company app?

Expected Answer: A strong answer should include measuring current engagement, gathering employee feedback, creating engaging content, running promotional campaigns, and tracking success metrics. They should mention experience with similar projects and specific results achieved.

Q: How do you measure the success of an employee app implementation?

Expected Answer: Look for mentions of key metrics like active users, engagement rates, feedback surveys, content interaction rates, and how these metrics tie to broader business goals like employee satisfaction and internal communication effectiveness.

Mid Level Questions

Q: What content types work best for employee apps?

Expected Answer: Should discuss mix of company news, employee stories, important announcements, training materials, and interactive content like polls or surveys. Should mention experience with content creation and understanding of different employee preferences.

Q: How do you handle resistance to adopting a new employee app?

Expected Answer: Should discuss change management strategies, training programs, getting leadership buy-in, addressing employee concerns, and creating incentives for adoption.

Junior Level Questions

Q: What are the key features of an effective employee app?

Expected Answer: Should mention basic features like news feed, document sharing, employee directory, messaging capabilities, and push notifications for important updates.

Q: How would you promote a new employee app to staff?

Expected Answer: Should discuss basic promotional tactics like email announcements, training sessions, help materials, and working with team leaders to encourage adoption.