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Recruiter's Glossary

Examples: Buyer Persona • Reach • CTR

Marketing Terms

Understanding these terms will help you better evaluate candidates and communicate with hiring managers

Content Calendar

Growth Hacking

CPM

Remarketing

Sales Qualified Lead

Churn Rate

Conversion Rate

Retargeting

Editorial Calendar

Marketing Analytics

Bounce Rate

CAC

SERP

Impressions

CLV

Marketing Mix

Brand Voice

Landing Page

CTA

CTR

Customer Acquisition

SEO

Marketing Cloud

ROI

Marketing Attribution

Marketing Stack

Share of Voice

SEM

Marketing Funnel

Brand Awareness

A/B Testing

CPC

Engagement Rate

Programmatic Advertising

UTM Parameters

Brand Guidelines

Marketing Qualified Lead

CRO

Lead Magnet

Buyer Persona

KPI

PPC

ROAS

Marketing Automation

Customer Journey

Market Segmentation

Sentiment Analysis

Reach

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