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Recruiter's Glossary

Examples: Marketing Cloud • Brand Awareness • CLV

Marketing Terms

Understanding these terms will help you better evaluate candidates and communicate with hiring managers

ROAS

Sentiment Analysis

Programmatic Advertising

Growth Hacking

Sales Qualified Lead

Engagement Rate

Lead Magnet

SEM

Brand Voice

Share of Voice

Remarketing

Marketing Stack

Marketing Funnel

Bounce Rate

Customer Journey

Marketing Attribution

CRO

Landing Page

Customer Acquisition

ROI

UTM Parameters

Conversion Rate

CTA

Brand Guidelines

Buyer Persona

Marketing Mix

PPC

Retargeting

Marketing Cloud

CTR

Brand Awareness

Impressions

SEO

A/B Testing

Churn Rate

Reach

Marketing Automation

Marketing Qualified Lead

Content Calendar

CPM

Marketing Analytics

KPI

Editorial Calendar

SERP

CAC

Market Segmentation

CLV

CPC

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