A Game Matrix is a planning and organization tool used in the lottery industry to map out and manage different game offerings and their characteristics. It helps lottery operators and their staff organize information about various games, including prize structures, odds, ticket prices, and launch schedules. Think of it like a detailed spreadsheet or chart that shows how different lottery games work together in a complete product lineup. This term is commonly used by lottery product managers, game designers, and sales teams to discuss and plan their game portfolio.
Developed Game Matrix analysis for new scratch-off ticket launches
Managed seasonal Game Matrix updates for state lottery products
Created revenue forecasts using Game Matrix data for 20+ instant games
Typical job title: "Lottery Game Planners"
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Q: How would you develop a yearly game matrix strategy that maximizes revenue?
Expected Answer: Should discuss analyzing past performance data, seasonal trends, market research, and balancing different price points and prize structures across the game portfolio.
Q: How do you handle conflicting stakeholder requirements when planning a game matrix?
Expected Answer: Should explain coordinating between marketing, finance, and operations teams, using data to support decisions, and maintaining balanced game offerings while meeting revenue targets.
Q: What factors do you consider when scheduling game launches in a matrix?
Expected Answer: Should mention seasonal timing, avoiding competition between similar games, marketing calendar alignment, and production schedules.
Q: How do you analyze the performance of current games in the matrix?
Expected Answer: Should discuss sales tracking, identifying trends, comparing against projections, and using data to make recommendations for future game planning.
Q: What basic elements are included in a game matrix?
Expected Answer: Should list game names, price points, prize structures, launch dates, and expected sales figures as key components.
Q: How do you maintain and update a game matrix?
Expected Answer: Should explain regular tracking of game performance, updating launch schedules, and coordinating with team members for accurate information.