CVB (Convention and Visitors Bureau)
A Convention and Visitors Bureau (CVB) is an organization that promotes a city or region to attract tourists, business travelers, and event planners. Think of it as the official tourism marketing and planning office for a destination. These organizations help bring conferences, meetings, and visitors to their area, which creates jobs and brings money into the local economy. They're also sometimes called "Destination Marketing Organizations (DMO)" or "Tourism Boards." CVBs work closely with local hotels, restaurants, venues, and attractions to showcase what their destination has to offer.
Examples in Resumes
Coordinated with CVB to bring major conventions to the city
Served as liaison between hotels and Convention and Visitors Bureau for citywide events
Partnered with Visitors Bureau on tourism marketing campaigns
Managed group sales accounts in collaboration with local DMO
Typical job title: "CVB Professionals"
Also try searching for:
Where to Find CVB Professionals
Professional Associations
Job Boards
Professional Networks
Example Interview Questions
Senior Level Questions
Q: How would you develop a 5-year strategic plan for increasing convention business in our destination?
Expected Answer: A strong answer should discuss analyzing market trends, competitive analysis, stakeholder engagement, identifying target markets, and creating measurable goals for growth in convention bookings and visitor spending.
Q: How would you handle a situation where a major convention threatens to cancel their booking?
Expected Answer: Look for answers that demonstrate crisis management skills, negotiation abilities, problem-solving approach, and understanding of both client needs and destination capabilities.
Mid Level Questions
Q: What strategies would you use to attract more business during our destination's off-season?
Expected Answer: Should discuss targeted marketing campaigns, special pricing strategies, creating unique event packages, and leveraging indoor attractions or weather-independent activities.
Q: How do you build and maintain relationships with hotel partners and local attractions?
Expected Answer: Should emphasize regular communication, understanding partner needs, collaborative marketing efforts, and creating win-win situations for all stakeholders.
Junior Level Questions
Q: What would you include in a welcome package for convention attendees?
Expected Answer: Should mention practical items like maps, local restaurant guides, transportation information, attraction discounts, and emergency contact numbers.
Q: How would you handle a visitor asking for restaurant recommendations?
Expected Answer: Should demonstrate knowledge of asking about preferences, dietary restrictions, budget, and ability to provide varied options while remaining unbiased.
Experience Level Indicators
Junior (0-2 years)
- Basic understanding of tourism industry
- Customer service skills
- Event coordination basics
- Social media marketing
Mid (2-5 years)
- Sales and negotiation skills
- Relationship building with stakeholders
- Budget management
- Marketing campaign coordination
Senior (5+ years)
- Strategic planning
- Large-scale event management
- Team leadership
- Destination development strategy
Red Flags to Watch For
- No knowledge of hospitality or tourism industry basics
- Poor communication or interpersonal skills
- Lack of experience with event planning or group sales
- No understanding of destination marketing principles
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